Translation - Translation is mostly
about the conversion of a document from one language to another. The
document is kept as it was originally intended and written, therefore
having the same meaning.
Localization - Then translation may
involve localization. This is when the translation is completed ‘and’
adjusted for the target audience. The meaning remains.
Now
let’s talk about Italian food. Generally when I want to try an
Italian recipe, I look for a version from where the recipe is from.
Why? Because recipes get localized too!
The Italian people
keep to strict recipes. They also know that certain regions of the
country are best for certain foods. For instance Naples for Pizza and
Genoa for Focaccia.
So why do any recipes get localised?
4
Reasons for Recipe Localization
1) To meet the tastes of the new
market – The original blend of flavours is not quite to the tastes
of the country where it has been adopted.
2) Unable to find the
ingredients – Maybe the ingredients just do not exist in the new
country. Or maybe they are prohibitively expensive.
3) Unable to
obtain the ingredients with the same flavours – The meat is not as
salty perhaps?
4) Time – Let’s face it; people are always
looking for ways to make things faster and easier.
Italian
recipes are not designed to be speeded up. The pasta should often be
‘al dente’ not stodgy like in a Pizza Hut. Italian food is
generally a few simple ‘good quality’ ingredients. It’s the
quality of those ingredients, the ability of the chef and of course
the pallet of the consumer that make the difference.
For me,
the localization of recipes should only be carried out if you are
unable to find the ingredients required and then it becomes a
different dish. The Indian dish ‘Chicken Tikka Marsala’ is a good
example. It was created from the available ingredients 25 years ago
in Birmingham. Not a localization of an existing dish. Ironically,
the dish can now be found in restaurants in India.
I believe
that recipe translation is all that is generally required. So the
next time you are searching the web for a recipe, please consider
whether you want to search a little harder and try the real recipe.
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